Conquering challenges, one therapy at a time

Conquering challenges, one therapy at a time

Your Time to Grow is an ongoing series of stories from the B. Braun Philippines team, providing insights to the team’s efforts to continue sharing expertise in the midst of the challenges brought about by the COVID-19 pandemic.

Sam Lugay has set her sights on big dreams in her role as a Professional Hospital Representative. “It was a challenge I set for myself. My goal is for patients to use B. Braun products from the moment of their admission to the hospital until their discharge. Another goal is that my biggest hospital account offers a suite of B. Braun products. This goal has kept centered and focused on what it will take to make me better as a B. Braun employee and as a person,” she said.

It was with this goal in mind that she requested her transfer from one therapy assignment to another in June 2020. After seven years of building partnerships with anesthesiologists and surgeons for the Pain Therapy division, she decided to grow outside of the Operating Room (OR).  Sam plans to broaden her reach on a bigger scale: engaging nurses. Her career move brings her one step closer towards her dream. She aspires to convert her major account into an institution that offers a wide range of B. Braun products.

Sam found her cross-divisional jump to the Infusion Therapy division very challenging. Switching to an entirely new customer segment of nurses is hard. It is also an added weight to do it while staying at home on community quarantine. To resolve this, she capitalized on her existing network of nurses in the OR to expand her reach further to those in the wards and other hospital units. To make up for lack of physical interaction, she doubled down on her efforts to engage customers through phone calls and online messages. Sam found her cross-divisional jump to the Infusion Therapy division very challenging. Switching to an entirely new customer segment of nurses is challenging. The added weight of doing work at home during community quarantine makes it even more so. Therefore, she capitalized on her existing network of nurses in the OR to expand her reach further to those in the wards and other hospital units. She doubled down on her efforts to engage customers through phone calls and online messages.

“This new normal and new therapy assignment encouraged me to go back to the basics,” Sam mused. Taking on a wider reach of customers may be hard, but Sam says she wants to “proactively help front liners become efficient, productive and safe, through our innovative and safe products.”

Aligned with its vision to protect and improve the health of people around the world, B. Braun continues to innovate infusion therapy products to combat the most common clinical risks that healthcare practitioners face daily.  To Sam, this challenge can be conquered if it means that more nurses would have access to products designed for safety.

Constantly challenging herself to get out of her comfort zone fuels Sam to innovate and be better. “I always keep in mind that I will grow through these hard times. Even COVID-19 cannot stop me because I have a commitment to the company.”

Sam’s story of growth touches on both personal and professional aspects. She discovers within her a capacity to be more proactive and resourceful. In addition, she embodies the B. Braun principle of focusing on therapies and providing solutions for innovation and safety.